
Product Description
This book presents a groundbreaking approach to keeping up with weight loss and exercise plans. The method described - and shown to work based on empirical results - is radically different from traditional methods that single-mindedly emphasize personal motivation. Instead of promoting the establishment of overly ambitious goals, the selection of diet or workout "buddies," and the pairing of idealized outcomes with guilt trips as an ultimately destructive carrot - stick combination, the book sets out effectively to demolish these common and frequently toxic approaches. In a calmly reasoned, analytical way, the authors identify decisive elements in each person's environment and show how seemingly small changes in our surroundings and habits lead to lasting results.
Among the many innovative angles presented in the book are recordkeeping tools that bring out patterns hidden in our lifestyles and help us distinguish between real improvement and insignificant blips. After walking the reader through the steps of their unique strategy, the authors offer a full case study that brings the facts and figures to life. The book closes with a discussion on the pitfalls of the self-improvement movement when taken to unhealthy extremes and reiterates the sensible approach that defines its entire content.
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