Before I give my review of this book - I must first mention that I have had the pleasure of working with Joey for the past 6 years. Currently, I am one of his 'last few clients' that he trains in a one-on-one (he stopped taking on new clients a few years ago when his online presence skyrocketed).I've read many books on health, fitness and nutrition. Most of them are very similar and most of the material is repetitive. But - what Joey does is quite unique in that he weaves his personal story of ups and downs with actual real life examples he has experienced with the many clients he has worked with. He pulls this all together in a very simple format that answers the most critical questions that the general public has a hard time finding credible and actionable answers to.
Most of what is in Fatness to Fitness you will never read anywhere else. But - it's the kind of stuff that leads to those breakthrough moments for people who have been looking for 'an easier way' to be healthy and fit. For that reason alone I give this book a 5 star rating and my highest recommendation.
After reading my pre-release copy - I realized that this is something that will help everyone from pure fitness beginners - to veteran trainers and professional fitness instructors - something that Joey did not plan. It just turned out that way... Pretty cool stuff.
I've seen the time, energy and effort that Joey has put into this book - and all along it's been so evident that his main goal is to help as many people as possible achieve life-long fitness success. I think he's right on track to do exactly that.
Dr. Michael Switkes
Product Description
From world famous exercise physiologist, Joey Atlas, comes a book that many people have been waiting very patiently for. When an author 'throws in' almost $300 worth of free bonus materials, including a 3-level, home exercise DVD - you know the motivation is to truly help the reader succeed. Visit - YourFitnessBook.com/amazon - for free bonus package details.
Blending the trials and tribulations of his own life with 21 years of hands on experience in working with hundreds of clients and a complete education in the form and function of the human body - Joey delivers not just a book - but a tool that you will turn to time and time again for solid guidance, clear direction and powerful inspiration.
Often referred to as 'the trainer's trainer' - Joey earned this informal title by helping the every day person cut through the hype and nonsense that floods the markets, with his simplified, but extremely effective approach to lifelong fitness success. Word from 'the masses' about Joey kept finding it's way to fitness pros - and a steady rise in demand for his articles and fitness DVDs prompted him to realize that his perspective on the mind-body connection, habits of nutrition and methods of exercise needed to be put in book form and made available to the world.
Fatness to Fitness is that book, the book that will deliver you to eternal fitness success.
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